You might have heard the term personal branding and seen personal branding photography mentioned, but what is it and how can it help you in your business? If you run your own business, you will have developed a personal brand – a way that your business is presented to the outside world. Essentially you’re creating an identity for yourself as a business.

Personal branding photography tells the story of your brand and business. It’s a way to show the face behind the brand and share what makes your business unique. It captures your personality, your passion and let’s people know who you are, what you do and who your clients or customers are.

More than ever before customers and clients are looking past the product or service and wanting to connect with the person or people behind the business. I totally understand the temptation to hide behind your screen and not show your face! Being visible isn’t natural to many of us, but showing up in your business is so important to attracting clients and building trust.

Professional looking images are key to promoting and marketing your business and personal branding photography is a perfect starting place.

More than just a headshot

Headshots are just that, a closeup of your face against a plain backdrop, the kind you see on your solicitors’ or estate agents’ websites. Your personal branding photography helps show your creative process. You could also show your workspace, your type of work and an idea of what it might be like to work with you.

Create a connection

Personal branding photography tells your story. It’s photos of you showing your audience who they’re speaking to. With personal branding photography, seeing a face helps you connect with those who will potentially buy from you, because it builds that all-important know, like & trust factor that we all need to feel before we buy from any business.

Seeing your face is important

This is so potential clients know who they’re dealing with. A great deal can be communicated through the power of photography, so when you book your shoot with me we talk about your outfits, location and what kind of props you might use. You don’t have to sit with your laptop and a coffee! We can make it as creative as you like

Show your personality

You run your own business so you are far from dull, and this is your chance to showcase that! This is your chance to show who you are and your first impression to show why you’re different from others offering similar services. It can feel strange because you most likely haven’t jumped in front of the camera before, but it’s such a brilliant tool to have.

Get creative

Not only is your personal branding photography a chance to show your personality, but it’s also a chance to show your creativity. You’re a business owner, an entrepreneur, that is not run of the mill and you’re an inspiration to others as well as someone they want to buy from. When we meet before your shoot, we can discuss all sorts of creative ideas and I can use my experience of 10 years photographing people to help you plan.

Use them everywhere

These photos can be used everywhere you’re online and offline too. They can be used on your website, your social media and email newsletters. They can be used on printed promotional materials such as brochures, posters and presentations. Use them in a variety of ways throughout your website, social media and marketing efforts. All I ask is that you credit me whenever you use them, I love to see them out there!

I hope this helps you understand more about personal branding photography but if you have any questions please feel free to get in touch. If you’d like to enquire about my availability to shoot your personal branding photography, please check out my pricing here.

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